Telemarketing as Art Market Critique

Friday, July 18, 2008

Orono, ME - When would you want to get a telemarketing call? When it is Portland artist, christophermichaelsullivan's newest art project. Next month the members of CMS will be executing Project 00013: Insider Trading, a humorous performative exploration that questions the social meaning of art and money.

For Insider Trading CMS will set up a call center on September 5th in the Lord Hall Art Gallery at the University of Maine, Orono. In their makeshift all center a performer will be on the phone calling unsuspecting collectors to solicit them to buy a performance specific artifact and certificate of authenticity. The caller will be trying to sell the collector either a print, drawing, or painting under the pretense that CMS is a hot maverick artist and that this is a great deal on an investment that will never be worthless. The mediums are priced in a hierarchy, with the print being the cheapest and the painting the most expensive.

Visitors are welcome to come in and watch the attempted sales of the artwork. Even though we are calling collectors, the traditional insiders to the art world, in this piece it is the people who attend who will conceptually expand the audience from the targeted "art insider" to the general public, who through their voyeuristic perspective become the true insider. Those that attend will be privy to the inner workings of this operation and realize its ironic twist.

The performance will be part of the Without Borders Art Festival V: Seriously, Funny, taking place in the University of Maine Lord Hall Art Gallery from August 22nd to September 26th. The September 5th performance will take place from 9-5. At this time visitors are encouraged stop by to watch and possibly become a part by buying a bill.

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