Oil Painting -> Medium
The word medium (from Latin, in which it means, "the one in the middle") can have different meanings in different contexts. Usually it has something to do with either a material substance, or a form of mediation.
When medium is used as the singuar of media, it can have several different meanings.
In communications and technology:
A transmission medium. 
              A given type of mass media. 
              A given type of recording medium 
              Interactive media 
              Scientific meanings:
In optics, a medium (optics) is something that is homogeneous on 
              lengthscales comparable with the wavelength of the light being considered. 
              
              In biotechnology, a growth medium. 
              In chemistry, a solvent. 
              In biology, an environment in the middle of which an organism lives; 
              e.g. "fish require an aqueous medium." 
              In medicine and paleontology, a substance in which specimens are 
              preserved or displayed. 
              In astronomy, the interplanetary medium or the interstellar medium. 
              
              An excitable medium. 
              In art:
A liquid with which pigment is mixed by a painter. 
              The type of physical material with which a work of art is created. 
              (See: Art techniques and materials.) 
              
Certain other uses of the word medium have the plural mediums.
In everyday life a size that is in the middle (T-shirts can be 
              S, M, L, XL or XXL) between very little and very large, average 
              or mean in a range of sizes or conditions. Usually, one of only 
              a few sizes, rather than many. For example, items such as clothes 
              or drinks at a fast food restaurant might come in three sizes: small, 
              medium, and large. 
              A state that is intermediate between extremes; a middle position; 
              "a happy medium". 
              In parapsychology, a spiritual medium is a person who claims to 
              serve as an intermediary between the living and the dead. 
              
              Medium is the title of a 2005 American television series. 
              MEDIUM is an Architectural design company based in Montreal Canada. 
              
              
Marshall McLuhan was famous for saying "The medium is the message."



